MICHAEL PHILLIPS
Greenfield, MA 01301 USA
413-218-3914

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OBJECTIVE

I am seeking a leadership opportunity with a multi-channel E-Commerce or non-profit organization in New England. I'm driven to implement e-business strategies that will result in significant leaps in profitability and campaign effectiveness. I want to work with dedicated professionals to evaluate and optimize existing systems, and to create efficiencies in e-commerce structures and processes. I would like to work with business leaders to evolve a brands' e-commerce presence and to take full advantage of all that new technologies & services have to offer.

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WORK EXPERIENCE

The Yankee Candle Company Inc.
Internet Strategist

January 2000 - Present
South Deerfield, MA


  • Lead e-commerce and intranet initiatives since January 2000 resulting in 40X growth of online sales (Retail site named to Internet Retailers "Top 50" retail web sites - Top 5 for the Gifts and Flowers category).
  • Responsible for all public facing electronic interfaces of multi-channel, multi-brand business
  • Develop policies and procedures to apply across all web engaged divisions of company.
  • Direct all aspects of Retail, Wholesale, Fundraising and intranet web development processes for all brands and channels.
  • Lead Information Architect and User Interface expert. Work closely with Web development staff, business units and external partners.
  • Evaluate and recommend marketing opportunities, new technologies, and project potential.
  • Create and execute strategy for use of emergent Internet technologies in support of division and corporate initiatives

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F.N.Reporter / Thomson Financial Interactive (News and Research Division)
Webmaster / Application Evangelist

February 1999 - January 2000
Amherst, MA


  • Work with team of developers and investors to create sophisticated tools and algorithms used to search 100+ live news feeds for events likely to influence stock prices.
  • Design public facing demonstrations of technology (sales tools)
  • This product / company acquired by Thomson Financial

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The Center for Intelligent Information Retrieval (CIIR) & ACSIOM
Project & Lab Manager

July 1997 - January 1999
Amherst, Ma


  • Develop advanced search applications for The White House, the Unified Agenda, Library of Congress using "Inquery" search technology.
  • Provided advice and ongoing consulting for C.I.I.R. corporate and government members
  • Build and maintain database applications using proprietary Information Retrieval technologies. Design and develop U.I.'s for client and demonstration applications.

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World Wide Impact, Inc.
Co-founder / President

July 1996 - July 1998
Greenfield, MA


  • Worked with co-founder to establish successful web design and development firm.
  • Provided full range of internet / intranet development. Clients included NOKIA, Longacre & White, Nukebusters, Dean's Beans Coffee.

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Greenpeace USA
East Coast Regional Director

January 1986 - July 1996
DC, NYC, Raleigh, Boston, Ft Lauderdale, Jacksonville, Tokyo


  • Create and realize east coast regional budget ($3 to $5 million).
  • Coordinate east coast campaign work with local office staff, community volunteers, coalition groups and Campaign Directors. Local, National and International issues including work in Japan to save whales.
  • Recruit, hire, train, provide orientation and ongoing H.R. / development support for 16 office directors and assistants / up to 300 staff.
  • Supervise all fundraising, campaign and donor development work on the East Coast.
  • Raised expectations of what a grassroots office could provide for the organization. Under my leadership, our region reset all fund-raising and recruiting records.

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SKILLS

Strong e-commerce background including thorough knowledge of development, production, design, usability, content management (CMS, PIM) and server/hosting architecture. Proven ability to develop innovative solutions. Experienced in all aspects of Internet Marketing including SEO/SEM, New Media, Social, Mobile. Ability to work across organization boundaries. Ability to visualize complex web architectures, and plan site navigation/architecture/strategy. Manage several projects concurrently and stay in tune with evolving priorities. Demonstrated communication and project management skills, concise reporting and presentations.

Experience with ... Mobile app development, Social Commerce, Business and customer Development, Relationship Management, Leadership, Innovation, Search optimization, Wintel, Unix, Mac, Web Site Performance, Mentoring and Coaching, Verbal and Written communications, Analytics (social media/general web), SEO, HR / Management, HTML, DHTML, XML, RSS feeds, Affiliate program management, PCI Compliance.

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EDUCATION

University of Pittsburgh
in Criminology / Legal Studies

1982 - 1983
Pittsburgh, PA


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University of Maryland
in Criminology

1984 - 1985
College Park Maryland


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RESEARCH

Conversion increase through cart optimization, addition of security icons / technology in checkout process. Web 2.0, Interactive Commerce, Social media applications, Affiliate Marketing fraud, SEO, Usability studies, E-commerce platform analysis (MarketLive, Broadvision, IBM WebSphere Commerce, ATG, InterShop, OSCommerce), Brand hijacking / stewardship, email marketing optimization, cross-channel marketing initiatives, mobile commerce, edge computing / distributed content, Email marketing, CRM, Evolution of E-Commerce organizations and support structures

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INTERESTS

The evolution of communications and transactional technologies and the effect on everything from e-commerce to social change. Efficient structuring of e-commerce organizations and processes. The evolution of social media. Mobile commerce.

Alternative energy & Hybrids. My 3 amazing daughters. Local politics / school board. Small farming / growing my own food. Music (listening, writing, playing guitar).

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COMMUNITY INVOLVEMENT

On board of directors for The Thrive Project, and the Greenfield Education Foundation. Serving 3 year term on Greenfield Cultural Council. Founded computer give-away program for kids (Power On Local Youth), and Change Greenfield, an education reform effort in Franklin County Ma. Big Brothers Volunteer - since 2006, Active with Greenfield School Committee, Greenpeace Volunteer / supporter - since 1985, Heifer.org supporter, MSWalk NYC - since 2005, AIDS Walks.

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KEYWORDS

Internet strategy, Director, Internet strategist, e-commerce, ecommerce, Executive Director, Vice President, Online campaign, online sales, marketing, social media, email marketing, web 2.0, mobile commerce, western Massachusetts, Springfield, western Mass, Northampton, Springfield, Greenfield, Brattleboro, Keene, Ma, CT, VT, NH, Non-profit



Copyright Michael Phillips 2012

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