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MICHAEL PHILLIPS |
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OBJECTIVE |
I am seeking a leadership opportunity with a
multi-channel E-Commerce or non-profit organization in New England. I'm
driven to implement e-business strategies that will result in
significant leaps in profitability and campaign effectiveness. I want
to work with dedicated professionals to evaluate and optimize existing
systems, and to create efficiencies in e-commerce structures and
processes. I would like to work with business leaders to evolve a
brands' e-commerce presence and to take full advantage of all that new
technologies & services have to offer.
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WORK EXPERIENCE |
The Yankee Candle Company Inc. |
January 2000 - Present |
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F.N.Reporter / Thomson Financial Interactive
(News and Research Division) |
February 1999 - January 2000 |
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The Center for Intelligent Information
Retrieval (CIIR) & ACSIOM |
July 1997 - January 1999 |
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World Wide Impact, Inc. |
July 1996 - July 1998 |
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Greenpeace USA |
January 1986 - July 1996 |
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SKILLS |
Strong e-commerce background including thorough
knowledge of development, production, design, usability, content
management (CMS, PIM) and server/hosting architecture. Proven ability
to develop innovative solutions. Experienced in all aspects of Internet
Marketing including SEO/SEM, New Media, Social, Mobile. Ability to work
across organization boundaries. Ability to visualize complex web
architectures, and plan site navigation/architecture/strategy. Manage
several projects concurrently and stay in tune with evolving
priorities. Demonstrated communication and project management skills,
concise reporting and presentations.
Experience with ... Mobile app development, Social Commerce, Business and customer Development, Relationship Management, Leadership, Innovation, Search optimization, Wintel, Unix, Mac, Web Site Performance, Mentoring and Coaching, Verbal and Written communications, Analytics (social media/general web), SEO, HR / Management, HTML, DHTML, XML, RSS feeds, Affiliate program management, PCI Compliance. |
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EDUCATION |
University of Pittsburgh |
1982 - 1983 |
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University of Maryland |
1984 - 1985 |
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RESEARCH |
Conversion increase through cart optimization, addition of security icons / technology in checkout process. Web 2.0, Interactive Commerce, Social media applications, Affiliate Marketing fraud, SEO, Usability studies, E-commerce platform analysis (MarketLive, Broadvision, IBM WebSphere Commerce, ATG, InterShop, OSCommerce), Brand hijacking / stewardship, email marketing optimization, cross-channel marketing initiatives, mobile commerce, edge computing / distributed content, Email marketing, CRM, Evolution of E-Commerce organizations and support structures |
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INTERESTS |
The evolution of communications and
transactional technologies and the effect on everything from e-commerce
to social change. Efficient structuring of e-commerce organizations and
processes. The evolution of social media. Mobile commerce.
Alternative energy & Hybrids. My 3 amazing daughters. Local politics / school board. Small farming / growing my own food. Music (listening, writing, playing guitar). |
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COMMUNITY INVOLVEMENT |
On board of directors for The Thrive Project,
and the Greenfield Education Foundation. Serving 3 year term on
Greenfield Cultural Council. Founded computer give-away program for
kids (Power On Local Youth), and Change Greenfield, an education reform
effort in Franklin County Ma. Big Brothers Volunteer - since 2006,
Active with Greenfield School Committee, Greenpeace Volunteer /
supporter - since 1985, Heifer.org supporter, MSWalk NYC - since 2005,
AIDS Walks.
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KEYWORDS |
Internet strategy, Director, Internet
strategist, e-commerce, ecommerce, Executive Director, Vice President,
Online campaign, online sales, marketing, social media, email
marketing, web 2.0, mobile commerce, western Massachusetts,
Springfield, western Mass, Northampton, Springfield, Greenfield,
Brattleboro, Keene, Ma, CT, VT, NH, Non-profit
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